132 - 915     FINE AND APPLIED ARTS AND COMMERCIAL ART

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69 352 Commercial art  Jongert Jac 69 352 Commercial art Jongert Jac
69/ 352 [Commercial art]. Jongert, Jac. "Van Nelle's lichte shagtabak, Golden Shag (...) Lichte Shag (...) Lichte Virginia Shag (...) Aromatische Shag (...)". Col. lithogr. poster, ±1930, 39,8x29 cm.

- Narrow gluestrip along upper margin; lower right corner lacks tiny portion; a few sm. (repaired) marginal tears. Verso w. date stamp "7 nov. 1938[?]".

= Jac. Jongert 1883-1942 'proeven is koopen', p.162 (display instead of poster).

€ (60-80)
69 353 Commercial art  Jongert Jac 69 353 Commercial art Jongert Jac
69 353 Commercial art  Jongert Jac 69 353 Commercial art Jongert Jac
69/ 353 [Commercial art]. Jongert, Jac. "Van Nelle's lichte shagtabakken voor het zelf-rollen van sigaretten (...)". Col. lithogr. board display, ±1930, 36,6x25,6 cm., w. orig. suspension cord.

- Fine.

= Jac. Jongert 1883-1942 'proeven is koopen', p.162. Verso w. printed text "Rolt ? U ook uwe sigaretten van Van Nelle's shagtabak" printed in grey. SEE ILLUSTRATION PLATE IV.

€ (100-150) 100
69 354 Commercial art  Jongert Jac 69 354 Commercial art Jongert Jac
69/ 354 [Commercial art]. Jongert, Jac. "Van Nelle's Signaal Tabak 250 gram (...)". Offset wrapping, printed in green, red and purple, ±1930, 33x38 cm.

- Unused and unfolded leaf. Mint.

AND 7 others, i.a. 5 for SIGNAAL, all unused, 2 w. a design unif. w. the above (a wrapping leaf (100 gr., 40x17,5 cm.) and a label (15,7x12,3 cm.)) and 3 purple banderoles/ labels (5,5x8 to 7,2x31,5 cm.).

€ (100-150) 100
69 355 Commercial art  Jongert Jac 69 355 Commercial art Jongert Jac
69 355 Commercial art  Jongert Jac 69 355 Commercial art Jongert Jac
69 355 Commercial art  Jongert Jac 69 355 Commercial art Jongert Jac
69/ 355 [Commercial art]. Jongert, Jac. "Van Nelle's The Rising Hope Shag tabak (...) Agent te Curaçao: Milton C. Henriquez". Col. lithogr. board display, ±1930, 30,4x20,5 cm.

- Filing holes in left blank margin; vague fold in lower right corner; lower left corner trifle worn.

= Cf. Jac. Jongert 1883-1942 'proeven is koopen', p.151. Verso w. another design, reading: "Dushi ta asina un cigaria frescoe lora' die shag tabak die Van Nelle".

AND 3 others by the same, all identical Van Nelle col. lithogr. window posters w. variant lettering (±1930, each 21x25,9 cm.).

€ (80-100) 80
69 356 Commercial art  Kiljan G 69 356 Commercial art Kiljan G
69/ 356 [Commercial art]. Kiljan, G. "Drink Joy, fruit zonnekracht en vitaminen voor uw gezondheid/ Pommex, het pure sap van de goudreinet, een verfrissende dronk". Unused (unfolded) table-display, 1950s, 20,7x12, 5 cm., designed by G. KILJAN, printed in colours on recto only. Idem. "Joy citron (...)"/ "Joy d'orange (...)". Two different bottle labels, 4,1x9,1 and 2,1x6,6 cm., designed by G. KILJAN, printed in colours on recto only. Idem. "Joy vruchtendranken fabriek n.v." Invoice, 1950s, 22,2x25,4 cm., letterhead and typography by G. KILJAN, printed in green and red, recto only. - AND 2 diff. bottle labels for "Pommex appelsap" by the same. - ADDED: ±15 diff. bottle labels for various liquors of "Distilleerderij-Likeurstokerij De Boog", Utrecht (i.a. Brandemoris, Fladderak, Kruidenbitter, Nieuwe Bessenjenever, Oude Schiedammer, Taainagel, Tromp and Voorburg), all designed by the same, ±1960.
€ (100-150) 140
69 357 Commercial art  Kiljan G 69 357 Commercial art Kiljan G
69/ 357 [Commercial art]. Kiljan, G. "Gebruikt weldadigheids postzegels voor uw prive- zaken- kerst- nieuwjaars-correspondentie ten bate van het misdeelde kind". Poster, n.pl., (P.T.T.), 1932, letterpress and photomontage, 29,8x36,6 cm., printed in blue and red by "Druk Senefelder, Amst."

- Mint. = Maan/ Van der Ree '90, p.60. SEE ILLUSTRATION PLATE V.

€ (700-900)
69 358 Commercial art  Kiljan G 69 358 Commercial art Kiljan G
69/ 358 [Commercial art]. Kiljan, G. "(...) Inventa vulhaarden (...) Ons nieuwste model Inventa vulhaard naar ontwerp van G. Kiljan (...)". Folding advertising brochure, Rott. etc., R.S. Stokvis & Zonen, (1926), 11,2x1,8 cm. (unfolded), letterpress and (inside) photogr. ills., printed in black, red and blue, recto and verso.

- Verso dam. spots from formerly sticking together.

= Maan/ Van der Ree '90, p.58. SEE ILLUSTRATION PLATE VI.

€ (200-300) 325
69 359 Commercial art  Kiljan G 69 359 Commercial art Kiljan G
69/ 359 [Commercial art]. Kiljan, G. "Junker & Ruh Zuinig zuinigst gasverbruik f12. twee vlams gascomfoor". Board advertising display, Rott., Junker & Ruh, 1927, 27,7x20 cm., printed in red and blue, recto only.

- Some sl. foxing. = Maan/ Van der Ree '90, p.59.

AND a sheet of (unused) stationery for "N.V. Handelsmaatschappij Junker & Ruh", (1926), printed in red and grey, w. letterhead and typography by the same. - ADDED: an unused postcard for/ by the same w. similar typography (2 folds).

€ (100-150) 700
69 360 Commercial art  Kiljan G 69 360 Commercial art Kiljan G
69/ 360 [Commercial art]. Kiljan, G. "Koopt weldadigheids postzegels en briefkaarten ten bate van het misdeelde kind". Poster, n.pl., P.T.T., 1931, letterpress and photomontage, 49,5x32 cm., printed in blue and red by "Drukkerij Senefelder, Amst.", signed "G. Kiljan Voorburg" in letterpress in lower left corner.

- Mint.

= Purvis p.128; Maan '82, p.25; Maan/ Van der Ree '90, p.21; Broos/ Hefting p.77; cf. Dooijes/ Brattinga no.203 (larger size, w. sl. variant typography). SEE ILLUSTRATION PLATE VII.

€ (700-900)
69 361 Commercial art  Kiljan G 69 361 Commercial art Kiljan G
69/ 361 [Commercial art]. Kiljan, G. "Koopt weldadigheids postzegels en briefkaarten ten bate van het misdeelde kind". Advertising leaf, n.pl., (P.T.T.), 1931, letterpress and photomontage, 24,6x16 cm., printed in blue and red by "Drukkerij Senefelder, Amst.", signed "G. Kiljan Voorburg" in letterpress in lower left corner.

- Mint.

= Reduced size advertising leaf, identical to the poster (see the preceding lot). Cf. Purvis p.128; cf. Maan '82, p.25; cf. Maan/ Van der Ree '90, p.21; cf. Broos/ Hefting p.77; cf. Dooijes/ Brattinga no.203 (w. sl. variant typography).

€ (120-150) 120
69 362 Commercial art  Kiljan G 69 362 Commercial art Kiljan G
69/ 362 [Commercial art]. Kiljan, G. "Onze beste wenschen voor 1937". Publicity blotting-paper, Rott., N.V. Aannnemings Mij. J.P. van Eesteren, w. the month calender for January 1937, 22,4x10 cm., recto w. letterpress text and (photomontage) ills., printed in black and blue, verso w. blue blotting-paper.

= Maan/ Van der Ree '90, p.64.

€ (40-60) 140
69 363 Commercial art  Kiljan G 69 363 Commercial art Kiljan G
69/ 363 [Commercial art]. Kiljan, G. Rijks-serietoestellen. De nieuwe uitvoering met eenvoudige bediening en vele mogelijkheden. N.pl., (P.T.T.), n.d. (1932), (8)p. (incl. wr.), photomontage ills. and typography by GERARD KILJAN, printed in black, blue and red, orig. wr., obl. 8vo.

= Maan/ Van der Ree p.30 and 62f; Purvis p.129 and ill. between p.122 and 123; Van Faassen p.43; Maan '82, p.23. "Eveneens voor PTT verscheen in 1932 een gebruiksaanwijzing voor een telefooninstallatie, waarin de mogelijkheden van de combinatie typografie/ fotomontage volledig werden uitgebuit ten behoeve van het instructieve doel. Kiljans strikt zakelijke benadering bereikte hierin de zuiverste vorm. De gelijktijdigheid van verschillende handelingen op verschillende plaatsen drukt hij uit en deelt hij op door middel van fotomontages, grafische middelen en symbolen; in één beeld geeft hij analyse en synthese." (Maan/ Van der Ree p.19f). SEE ILLUSTRATION PLATE VI.

€ (300-500) 400
69 364 Commercial art  Kiljan G 69 364 Commercial art Kiljan G
69/ 364 [Commercial art]. Kiljan, G. "Woensdags gelicht in 10 dagen over per luchtpost". Board advertising card, n.pl., (P.T.T.), (1932), 20,7x29,2 cm., letterpress text and (photomontage) ills, printed in colours, recto only.

- Some very vague foxing; hanging cord broken. Fine.

= Maan/ Van der Ree '90, p.61.

€ (100-150) 220
69 365 Commercial art  Loon H W van 69 365 Commercial art Loon H W van
69 365 Commercial art  Loon H W van 69 365 Commercial art Loon H W van
69/ 365 [Commercial art]. Loon, H.W. van. Holland from the air. (Amst.), K.L.M., n.d. (1934), folded brochure des. by J.A.W. VON STEIN, photomontage ills., recto and verso, printed in blue and red, 23x40 cm. (unfolded). K.L.M. Wekelijksche dienst Amsterdam-Batavia. Ibid., idem, n.d. (±1935), folded brochure (des. by ?), photomontage ill. on frontcover, recto and verso, printed in blue and orange, 44x40,3 cm. (unfolded). - AND 1 other brochure w. photomontage design (for Evert Koning & Co. Verffabrikanten (Zaandam)).
€ (70-90) 70
69 366 Commercial art  Oorthuys C 69 366 Commercial art Oorthuys C
69/ 366 [Commercial art]. Oorthuys, C. "Uitkijk. Theater van de goede film". Amst., ±1934, shaped bookmarker, 15,5x4,5 cm., recto w. photomontage ill. by CAS OORTHUYS and letterpress text, verso letterpress text only.

- Verso tiny rubbed spot in blank margin.

= Rare. The photomontage (a man's head, partly in negative, with one eye replaced by a film camera) was also used in advertisements for the "Uitkijk" cinema in the periodical Filmliga.

€ (50-70) 50
69 367 Commercial art  Schlesinger S 69 367 Commercial art Schlesinger S
69/ 367 [Commercial art]. Schlesinger, S. "Metz en Co Voorjaar 1931". Amst./ The Hague, Metz en Co., 1931, 24p., ills., typography and orig. wr. by S. SCHLESINGER (monogrammed on backwr.), sq. 8vo.

- Contents loosening and lacking p. 15/16. Wrapper sl. foxed.

= Van Dam/ Van Praag p.110; Timmer, Metz & Co, p.75: "Vanaf 1926 verzorgde de uit Wenen afkomstige reclame-ontwerper Stefan Schlesinger (...) Metz' typografie. De catalogi kregen een moderner en overzichtelijker aanzien (...). Schlesingers koele en evenwichtige zwart-wit ontwerpen pasten goed bij de verstrakking van het meubel en de vereenvoudiging in decoratie die in Metz' collectie optrad in die jaren."

€ (50-70) 60
69 368 Commercial art  Schuitema P 69 368 Commercial art Schuitema P
69 368 Commercial art  Schuitema P 69 368 Commercial art Schuitema P
69/ 368 [Commercial art]. Schuitema, P. "Bacon, Fromage sans croute, Jambon (...) Berkel (...)". Folding (triptych) advertising brochure, Rott., Van Berkel, (±1928), 37x29,9 cm. (unfolded), printed in black and red, recto and verso, photomontage and typography by PAUL SCHUITEMA.

- Vertical middle fold throughout; sl. worn of folds.

= Maan '06, p.58; Maan/ Van der Ree '86, p.(5). "Les produits Van Berkel s'infiltrent jusqu'au centre de l'Afrique et sont appréciés par tous les Européens au Congo Belge" (verso).

€ (120-150) 180
69 369 Commercial art  Schuitema P 69 369 Commercial art Schuitema P
69 369 Commercial art  Schuitema P 69 369 Commercial art Schuitema P
69/ 369 [Commercial art]. Schuitema, P. "Een kleine schaal met een duidelijke wijzerplaat (...)". Folding advertising brochure, Rott., Van Berkel, (±1928), 21x27,6 cm. (unfolded), (4)p., printed in black and red, recto and verso, photomontage and typography by PAUL SCHUITEMA.

= Maan '06, p.46. SEE ILLUSTRATION PLATE VII.

€ (120-150) 375
69 370 Commercial art  Schuitema P 69 370 Commercial art Schuitema P
69/ 370 [Commercial art]. Schuitema, P. "A new Berkel product/ Dutch rindless cheese (...)". Advertising card, Rott., Van Berkel, (±1929), 21,7x12,9 cm., printed in black and red, photomontage and typography by PAUL SCHUITEMA, verso blank. Idem. "A new Berkel product/ Dutch rindless cheese (...)". Advertising card, ibid., idem, (±1929), 21,7x12,9 cm., printed in black and red, photomontage and typography by PAUL SCHUITEMA, verso blank.

= "It is necessary to be sure of the best". Two advertising cards with variant typography and use of the same photograph. Cf. Maan '06, p.58, Maan/ Van der Ree '86, p.(4) and Purvis, ill. between p.122/123 for yet another advertising card for the same product with use of the same photograph.

€ (120-150) 130
69 371 Commercial art  Schuitema P 69 371 Commercial art Schuitema P
69/ 371 [Commercial art]. Schuitema, P. "Offset brengt besparing. De meest economische wijze om groote oplagen te drukken (...) Steendruk voor kleine oplagen (...) Vloeiblad No.3". Advertising blotter for Drukkerij C. Chevalier, Rott., (1929), 20,2x14,3 cm., printed in black and red, verso blank, photomontage and typography by PAUL SCHUITEMA, signed "ontw. Paul Schuitema" in letterpress in lower right corner.

= Maan '06, p.62.

€ (100-150) 140